Star 102.7 shines brightly in Cairns Survey 1

The Cairns Survey 1 results are in and Star 102.7 is shining, with increases in all demographics and a gain of 5.8 to score 28.2% of listening.

Hit 103.5 is the second most listened to station, down 4.8 to 15.9% of listening.  Hit lost 13.4 in the 10-17 age range, while Star and Triple M picked up some of that demographic.

99.5 Triple M is steady with a 0.1% change, followed by triple j then the ABC local FNQ station.

The other local station, 4CA dropped 1.1 to 6.1% of listening.

The major movements were, Star 102.7, previously Grants and now owned by ARN, increasing by 5.8%, and SCA’s Hit 103.5 dropping 4.8%.

Star 102.7 took out all shifts throughout the day except for the evening slot which was snatched by 99.5 Triple M.

Hit 103.5 had some notable losses in most shows except a lesser deviation for their mornings and afternoon shows.

Star 102.7 had an impressive increase of 16,000 listeners, with 73,400 overall. Triple M alaso increased listeners, gaining 3,300 to 47,700 listeners (cumulative audience).

Hit has 50,900 listeners, ABC FNQ has 29,400 and 4CA has 16,600 listeners.

The Hit 103.5 Breakfast and Drive shows recording significant drops with -110 for Breakfast and -115 for the Drive slot. Star increased listeners across all timeslots except drive.




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Local Wins 101
23 Nov 2021 - 1:07 pm

I have already forgotten as I live in Sydney – can someone remind me what strong local Cairns brands were destroyed with the Hit and Triple M branding?

24 Nov 2021 - 5:09 pm

The original FM station in Cairns was Hot FM which is now Hit.
Sea FM launched in about 98 or 99 and is now Triple M.
Think Star was at one time 4CA-FM too.

A general comment, gee the Triple M logo looks dated and daggy. Time for a change SCA!


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