SEN boosts its national commercial leadership team

Sports Entertainment Network (SEN) has  strengthened its national commercial leadership team, appointing Nick Flood (main photo) as Victorian Sales Director and Jimmy Kerr as Head of Commercial – NSW.

Flood joins SEN with extensive media experience. Most recently, he held senior leadership roles with ARN, where he was responsible for leading large sales teams and driving market strategy across Melbourne.

Kerr brings more than a decade of experience across media and sport, having held senior commercial leadership positions at Optus Sport.

Daniel McGuire, Chief Commercial Officer, SEN, says the appointments reflect the continued investment in SEN’s commercial capability nationally.

“Nick and Jimmy are two outstanding additions to our expanding national commercial team. Both bring proven leadership, strong industry relationships and a deep understanding of how to create meaningful partnerships for clients.”

“As SEN continues to evolve as Australia’s leading sports media and entertainment business, attracting talent of this calibre further strengthens our ability to deliver innovative solutions for advertisers and unlock new opportunities for brands across our growing ecosystem.”

Flood says he is excited by the opportunity to lead SEN’s Victorian commercial operation.

“SEN brings sport, audience and commercial innovation together to deliver real value for clients. I’m excited to lead the Victorian team as SEN continues to shape the future of sports media in Australia.”

Kerr says the business is uniquely positioned within the Australian sports landscape.

“Joining SEN at a moment of real momentum is a privilege. With one of the strongest sporting rights portfolios in the country, SEN gives brands a truly integrated sports ecosystem spanning audio, digital, social, premium talent, visual content and live experiences. I’m looking forward to helping our NSW agency and brand partners unlock the full potential of that platform.”