Jay & Dave serve up success in Xtra Insights Survey 1 for Mackay

Triple M's Jay & Dave. Image supplied.

Triple M Mackay & the Whitsundays remains the station most listened to in Xtra Insights Survey 1 for Mackay (+3.0% to 23.6), still well clear of its Hit sister station (+4.5% to 19.3).

4MK enjoyed a cracker of a survey (+5.3% to 10.0 overall).

It was not a good book though for Star 101.9, which fell 12.6% to 14.5 overall and recorded significant drops across all dayparts.

Triple M’s long running duo Jay Shipston and Dave Peters are now the region’s #1 Breakfast team (+2.1% to 23.5), with the previous leader – Star’s Scotty & Kaley – now third.

56,900 people are tuning into Triple M Mackay each week (up 17.9%).

Phil Bradley, Head of Triple M Regional Content, said “Congratulations to our Triple M Mackay and The Whitsundays team on an outstanding survey. After more than 15 years on air and 3,560 shows together, Jay & Dave have once again proven the strength of enduring and trusted local radio by claiming the Number 1 Breakfast show in Mackay, proving just how important a role they play in the lives of locals.”

“Triple M Mackay’s Number 1 results across all dayparts show that whether you’re broadcasting from major local events, championing regional issues, celebrating local successes, or simply providing a daily touchpoint for the community, Triple M continues to build deep and lasting relationship with its audience.”

49,900 people are tuning into Hit Mackay each week (up 22.3%)

Jase Allen, Head of Hit Regional Content said “What a day for our stations in the Mackay & The Whitsundays as we celebrate fantastic gains for the Hit Network across all dayparts. Securing the Number 1 station ‘listened to most’ in 25-54, in addition to the highest audience in Breakfast, this is a great result.

“Well done to Jake Harvey on Hit Mornings for a 7 point increase– a testament to the hyper local content he’s delivering for our audiences. We’ve also seen continued growth in the ‘Audience That Matters’ (25-54 demo) which is exceptionally pleasing. Congratulations to our teams in Mackay and The Whitsundays on this great result.”

Click on charts below to enlarge.