Spotify House landing in Australia soon

Spotify House is landing in Australia next month, bringing music and culture from across the Asia Pacific to SXSW Sydney®.

Iconic Sydney music venue The Lansdowne Hotel will be transformed across four days from 18 – 21 October.

By day, music thought leaders will provide their perspective on the Asia Pacific music industry through panels, workshops and fireside chats – everything from music discovery to what’s next for K-Pop and how we continue to strive for gender equity.

In the evenings, the Spotify House stage will light up with talent from across the Asian Pacific region, with a focus on Australian and South Korean artists.

Spotify’s Global Head of Editorial Sulinna Ong (pictured above) will uncover the global music trends that are moving music (and artists) around the world, while Xavier Jernigan – aka ‘X’, the voice of Spotify DJ (pictured below) – will take a look at how dynamic AI voice with human touch is creating personalisation for listeners.

Also visiting the Harbour City for Spotify House at SXSW Sydney® is Jungjoo Park – Head of Music at Spotify Korea – to uncover the phenomenon that is Hallyu (that’s Korean wave, FYI). Alongside Live Nation Australasia’s Wenona Lok and Virgin Music’s Claire Tate, this panel will explore the rise of Korea’s culture economy from stream to stage.

Gautam Talwar, General Manager, Asia Pacific at Spotify, says “We’re excited to bring Spotify House to SXSW Sydney in October, along with some of Asia Pacific’s best and brightest talent and the sharpest minds in music.”

“It’ll be an action-packed four days and a celebration of some of the region’s most vibrant music cultures that bring the world together.”

The full Spotify House programming and showcase schedule will be revealed in the coming weeks.