SCA partners with AANA for new marketing education program

SCA has partnered with the Australian Association of National Advertisers (AANA) to deliver a new, purpose-built marketing education program, targeted at small and medium enterprise companies.

The Enterprise Business Marketing program, which will run as a face-to-face course in Melbourne, Sydney, and Brisbane in March and April, will offer practical marketing support to several of SCA’s SME clients, helping them more effectively market their brands and scale their businesses.  

Key components of the program include case studies and thought leadership pieces to provide an understanding of the broader role of marketing in building demand and growth, creating a framework and tools to build a marketing plan, and sharing an overview of the SME marketing and media landscape.  

SCA National Head of Radio Sales, Nikki Rooke, said the course is designed to offer another level of support to SCA’s SME client base, many of whom are in the process of rebuilding post-lockdowns and COVID-19 impacts.

“SCA is committed to supporting our SME clients and we’re confident this new program will help small businesses use marketing more effectively to scale up and innovate,” said Rooke. 

“We have had very positive feedback from our clients who took part in the inaugural program last week, so we are off to a great start.” 

AANA Capability Director, Gaye Steel, said the program would provide participants with valuable marketing tips and industry insights.  

“We’ve designed this program to assist small businesses with practical strategies and tools to build a comprehensive marketing plan they can put into action straight away,” Steel said. 

“It’s a great opportunity for SMEs to get a better understanding of the critical role marketing plays in business growth.”  

As part of the program, SCA clients will also receive a complimentary one-year membership to the AANA.

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