SCA announces Bryce Crosswell as Melbourne’s Head of Digital Sales

SCA has announced that Bryce Crosswell has been appointed as Head of Digital Sales – Melbourne.

Crosswell – who was a finalist in Radio Today’s Podcast Executive of the Year – joins SCA from Acast, where he was Group Business Director – Victoria.

At SCA, Crosswell will be responsible for providing overall strategic direction and leadership to the Melbourne digital sales team to maximise revenue across all digital audio assets.

SCA Executive Head – LiSTNR Commercial Olly Newton says  “I am thrilled to welcome Bryce to SCA as the newest addition to our digital sales leadership team.”

“With a proven track record of driving digital revenue, Bryce’s expertise and exceptional leadership skills will play a pivotal role in taking the Melbourne digital sales team from strength to strength.”

Crosswell says “I am delighted to be joining the LiSTNR team and the wider SCA family.”

“As digital audio continues to flourish in Australia, LiSTNR’s commitment to delivering diverse and compelling content positions it as a true market leader, catering to the ever-changing needs of the advertiser.”

Crosswell will commence his new role on 19 February 2024.