SCA and West Coast Radio join forces to expand digital audio reach in WA

Southern Cross Austereo (SCA) and West Coast Radio have today announced a new strategic partnership to expand digital audio access and monetisation across Western Australia.

From September, West Coast Radio’s stations Coast FM and Wave FM will officially join the LiSTNR digital audio ecosystem, making both stations available to stream on LiSTNR for the first time.

Building on an existing broadcast sales partnership in Western Australia, this expanded collaboration brings West Coast Radio into SCA’s LiSTNR digital audio network, extending its footprint across regional WA.

SCA CEO John Kelly says the partnership delivers a personalised listener experience, expanded device availability and new revenue streams for West Coast Radio.

“We’re excited to welcome Coast FM and WAVE FM to the LiSTNR platform as part of our strengthened partnership with West Coast Radio,” Kelly said: “This expansion not only bolsters our regional presence in WA but also enhances the digital experience for listeners through smarter, more personalised audio. It gives advertisers greater reach and access to a known, addressable audience, enabling deeper insights, and more effective geo-targeted campaign opportunities across LiSTNR’s full digital ecosystem.”

West Coast Radio has a strong local presence, serving the Mandurah and Peel region of WA.

The network operates two flagship stations: 97.3 Coast FM – on air since 1996 – and 91.7 The Wave, launched in 2018.

According to the latest Xtra Insights survey, Coast FM and The Wave command a combined 44% share of the 10+ audience.

Adam Bassett-Scarfe, West Coast Radio Chairman, says “Joining LiSTNR is a pivotal move for West Coast Radio and our market leading brands The Wave and Coast FM. It allows us to expand our digital offering and connect with audiences in new and meaningful ways. We’re proud to be part of a platform that prioritises innovation and audience engagement. This partnership reflects our commitment to delivering high-quality content and creating new opportunities for our advertisers.”

This new partnership expands SCA’s reach to 135 stations nationally.