Nine Entertainment in landmark Melbourne Cup broadcast deal

The Victoria Racing Club, Tabcorp and Nine Entertainment have announced a new broadcast, media and sponsorship deal for the Melbourne Cup Carnival – from 2024 through to 2029.

The carnival will be broadcast on all SKY platforms and the TAB app, with Tabcorp having the right to on-sell the coverage to wagering providers.

Nine will be the free to air partner of the Melbourne Cup Carnival, including audio-visual rights for broadcast, streaming, mobile, digital and social platforms.

A key component of the partnership will see the VRC take on managing the production for racing coverage through VRC Media, working closely with Tabcorp and Nine to elevate the way racing is broadcast across the globe.

Nine CEO Mike Sneesby says “The Melbourne Cup is an iconic Australian sporting event and has been part of our nation’s cultural fabric for more than 160 years.”

“Nine is honoured to be able to broadcast this world-renowned event across our platforms from 2024.”