New audio marketplace launches in Australia

Singapore-based Audacia has moved into the Australian market, launching in Sydney this week.

Founded by ex-Spotify director Kym Treasure, Audacia continues to ride the wave of the booming audio advertising market.

The global advertising marketplace connects publishers, advertisers, and customers across premium audio environments.

Treasure says “Since Audacia’s launch in 2022, the immediate interest in Australia from advertisers and publishers across the globe has exceeded expectations.”

“We believe that now is the time for advertisers and publishers to invest in their audio offering, and launching in Sydney is a natural step that our clients have been asking for.”

“The buzz across Australia right now is electric, it definitely feels that both the region and audio advertising are having a moment.”