Matt Dickson appointed SCA’s WA Commercial Strategy Leader

Matt Dickson. Image: SCA

SCA has announced the appointment of Matt Dickson as WA Commercial Strategy Leader.

It’s one of several recent senior leadership appointments as the business deepens its focus on the Western Australian market and commitment to delivering strong outcomes for local clients.

Dickson comes into the role with two decades of media and creative leadership experience.

He will report to to WA SCA’s Head of Commercial, Megan Tuckey (pictured above), driving commercial audio growth and revenue in the agency, direct and regional Western Australia market by developing market strategies, strengthening SCA’s portfolio of brands including LiSTNR, Mix94.5 and Triple M.

He will also lead product innovation and integrated campaigns, leveraging streaming audio and podcasting trends in collaboration with internal teams and external partners, to position WA SCA as the leading media publisher for advertising revenue.

Dickson joins SCA from Nine Entertainment, where he served as Client Solutions Lead. He has also held senior roles at leading media organisations, including NOVA Entertainment and SCA, where he served as National Head of Creativity – The Studio.

He said “I’m thrilled to be returning to SCA at such an exciting time for audio. As the most capable full-funnel medium, audio offers incredible potential. I’m looking forward to getting out into market to help solve WA clients’ marketing challenges through SCA’s suite of assets. The opportunity to rejoin the WA SCA team was simply too good to pass up.”

Luke Minto, SCA’s National Head of Audio Sales (pictured above), said “The WA market is thriving for SCA, with a dominant 49.7% share of the 25–54 audience in Perth following Survey 4, and a 100% share of regional WA radio. This gives us a complete audience platform for brands to grow and connect across the state.”

“Matt is a renowned audio evangelist, and his move to SCA is a brilliant step forward – not just for the audio medium, but for WA clients, who now have access to globally recognised talent to partner with on their next campaign.” 

SCA says Dickson’s appointment, alongside Megan Tuckey’s upcoming start as WA Head of Commercial, underscores its continued investment in strengthening its Western Australian leadership.

These additions follow the promotions of Robert Iannazzo to Executive General Manager – Adelaide and WA, and Remi Barley (both pictured above) to General Manager and Head of Sales – WA Regional in December 2024.

Matt Dickson will commence his new role on September 1.

*Images supplied by SCA