Marty Sheargold parodies ‘Rob the dentist’ in new campaign

Reporter

The famous ‘Rob the dentist’ Oral B TV ad gets a makeover in the latest campaign to promote the Marty Sheargold Show on 105.1 Triple M Melbourne.

Sheargold created the concept for the multi-platform campaign, where we see a buff ‘radio host’ Marty facing a mirror with his back to the audience shaving his head. His face cannot be shown to the audience because “he has a face for radio” but does have an “incredible body” and is a “top bloke.”

At the end of the commercial, the real Marty Sheargold makes an appearance.

The campaign will appear in Melbourne in cinemas, 7 BVOD, and via a paid social media campaign to promote the Marty Sheargold breakfast show on 105.1 Triple M from 6-9am weekdays and on the LiSTNR app.

Sheargold says “It’s a funny play on the idea of having a ‘great head for radio’ which people have said to me numerous times over the years … which I always passionately disagree with.”

SCA Chief Marketing Officer Nikki Clarkson says “Triple M has become famous with its audience for its cheeky, irreverent style and the Marty Sheargold ad is no exception. It is a perfect personification of the show and what listeners can expect when they tune in.”

The campaign was produced and directed in-house at SCA.

View the commercial here.

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Doug head
25 May 2022 - 8:34 pm

I remember when Doug Mulray did this back in the late 80s. Everything old is new again. Again.

Paul Smith
27 May 2022 - 8:56 am

I like Marty Sheargold and all, but seriously… would anyone under the age of 45 “get” this reference? The original ad was on TV in the 1980s.

Probably not the best way to entice anyone watching Marty on Have You Been Paying Attention to sample his radio show.

Bruce
29 May 2022 - 8:33 am

SCA have run out of ideas.

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