LiSTNR focused on breaking new ground with AdTech Hub

Breaking new ground in audio advertising and delivering genuine return on investment remains the focus for LiSTNR via its Ad Tech Hub, which launched in March, unlocking data and personalisation for brands

Key initiatives have included expanded Dynamic Creative Optimisation (DCO) capabilities with age and gender, fuel prices and live contest, audience targeting with LiSTNR’s proprietary conversational tool and Advertiser Data Matching with clean room solutions.

LiSTNR says the results to date have been outstanding.

Head of Digital Ad Product and Operations Kim Loasby says “LiSTNR is the only audio advertising solution with this level of comprehensive capability delivered as a managed service.’

LiSTNR says its fuel price DCO has proven popular, with several brands embracing the possibilities.​

And, in a world-first campaign for Berocca, which took advantage of the LiSTNR’s live context dynamic triggers in combination with the time of day, the brand was able to deliver personal creative messaging with DCO.