What's New
BY RadioToday Network April 11, 2024
What's New March 28, 2022
CADA to launch this week as new youth radio brand
ARN will relaunch The Edge 96.1 as CADA, a national youth media platform anchored in Hip Hop and R&B this Thursday 31 March.
The Edge will shift from its current model as a Western Sydney FM broadcaster to its new national platform CADA, Australia’s home of Hip Hop and R&B. It will be available on FM in Sydney, DAB+ nationally and globally via iHeartRadio.
CADA will provide a new avenue for both local and international Hip Hop and R&B artists to showcase their music on a station with national multi-platform reach.
A brand new mix of presenters will include social media influencers and personalities.
Full details here.
CADA? Sounds awful. Does it mean something? Just have checked on Urban Dictionary….
Cada has various meanings in different languages. In Spanish it means ‘every,’ in Sanskrit it can mean ‘passionate,’ and in the Indian dialect Marathi it can mean ‘loose-tongued’ or someone who blabs.
https://radioinfo.com.au/news/cadas-multiplatform-youth-offering-to-begin-trade-marketing-next-week
96.1 is assigned to Katoomba RA1, Wentworth falls – Blue Mountains. It isn’t a Western Sydney station no matter how hard we try.
It’s former call sign was 2KA and covers an area with an average at of 44 years old.