NOVA Entertainment expands digital distribution platforms with key product developments

NOVA Entertainment is expanding its digital distribution platforms and launching new sign-in capabilities and app features, which it says will deepen audience insights and deliver enhanced personalisation for listeners.

NOVA continues to grow its connected TV presence with dedicated apps across multiple smart TV platforms. The most recent launch of the full suite of Player apps on Amazon Fire TV further expands audience reach and unlocks new opportunities for advertisers.

Listeners can now register and sign in on all major connected TV platforms, including Amazon, Apple TV, Google TV and android TV.

These authenticated listening capabilities give NOVA a clearer view of how their audiences engage across platforms, devices and listening environments, creating a more connected understanding of listener behaviour.

NOVA says in turn, these insights strengthen its ability to deliver more relevant advertising experiences, additional device targeting, enhanced campaign effectiveness and greater commercial value for partners.

NOVA has also made significant enhancements to its Player apps to create a more personalised journey for listeners, making it easier to discover content, access competitions and their favourite stations.

A new Radio Tab allows listeners to easily navigate, favourite and build a personalised playlist of stations from NOVA and their partner networks. Club Nova and Smooth Collective loyalty programs now also have a dedicated Win Tab to drive deeper engagement and improve retention, allowing listeners to discover competitions from their favourite local stations, plus explore other NOVA brands and markets.

Michelle Golding, NOVA Entertainment’s Digital Strategy, Capabilities & Data Director, said expanding authenticated listening across more platforms delivers significant benefits for both advertisers and audiences.

“Authenticated listening gives us a deeper understanding of how audiences engage with NOVA across devices, content and environments, helping us build more meaningful audience insights and deliver greater value for commercial partners.”

“It enhances our ability to deliver more relevant advertising experiences, improved addressability and stronger campaign measurement, while also creating opportunities for smarter audience engagement strategies across our audio ecosystem.”

“At the same time, enabling listeners to sign in across more of the platforms they already use allows us to create a more connected, personalised and rewarding experience, from content discovery through to loyalty and rewards.”

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