Ben Fordham replaces Mark Braybrook on 4BC drive shift
Macquarie Media Limited’s cost-saving continues in Brisbane with chief executive Adam Lang confirming that Ben Fordham will beam into 4BC Brisbane from Monday.
It follows the departure of Mark Braybrook two weeks ago.
The addition of Fordham means an all-Sydney lineup in key weekday shifts on the Brisbane station; Alan Jones on breakfast, Ray Hadley on mornings, Steve Price on afternoons, Ross Greenwood on evenings, and John Stanley on nights.
4BC took a hit in the latest radio ratings. Braybrook finished Survey #6 on 4% (-0.4).
Overall, 4BC had 5.9% of the available listening audience, behind 4KQ on 8.4% and ABC Radio on 7.1%. Only time will tell if the shift to networked programming will steer the ship north.
In a statement sent to media on Sunday (Oct 6), Lang said he was “delighted” that the 6x ACRA and Walkley Award-winner would now be heard in Queensland.
“Ben’s credibility with his audience and his ability to deliver a result for advertisers make him an excellent choice to join the line-up at 4BC,” he said.
After launching his media career at 2UE and Sky News Australia, Fordham went on to join the Nine Network in 1999. He had stints on A Current Affair and the Today Show, and more recently as co-host of Ninja Warrior.