Australia’s BIPOC-led podcast agency The Peers Project launches into US market

Australia’s first BIPOC-led, women-owned podcast agency The Peers Project has raised investment to launch into the US market in 2024.

Founded in 2018 by Forbes 30 Under 30 lister Michelle Akhidenor, The Peers Project is an award-winning branded podcast agency producing podcasts for progressive brands worldwide.

The agency says it’s thrilled to announce closing its first-ever investment round with Los Angeles-based venture firm S&P Ventures to launch into the U.S. market, with a specific focus on servicing Series A and B startups across the East and West coasts.

The Peers Project’s decision to expand into the U.S. market is backed by data demonstrating the increasing influence of podcasts in the consumer decision-marketing possess.

According to Edison Research Annual Infinite Dial report, over 50% of podcast listeners are more likely to consider purchasing from a brand they hear about on a podcast, illustrating the medium’s potency in building brand credibility and trust, and driving sales.

The Peers Project is set to launch into the U.S. market in February, with its HQ in New York.

More info on The Peers Project here.