27 hours non-stop: Fresh 92.7’s Tom & Callum prepare to rewrite the record books for Radiothon

It’s going to be messy. Loose. Unpredictable. Things might get broken: equipment, rules … even careers.

Fresh 92.7 Adelaide Breakfast duo Tom & Callum are rewriting the record books this week, delivering a Radiothon with a difference.

For starters, how many radio hosts do you know who’d voluntarily donate their own ARMS, to be tattooed for charity?

From 7am this Wednesday until 10am Thursday on Fresh 92.7, the boys will be doing something no Breakfast radio show has ever done before – broadcasting for 27 hours in a row.

“Sure, some radio shows have broadcast longer than 27 hours in a row before – and some shorter,” says Fresh 92.7 Content Director Sean Craig Murphy. “But none have done exactly 27 hours in a row.”

It’s all part of station’s quest to raise $50,000 to upgrade the Fresh App and update the Fresh website.

Listeners who donate are invited to come up with challenges for the boys to do. And they’ll do almost anything if the price is right.

A $5000 donation, for example, will get your logo or name tattooed on Tom or Callum’s arm.

For 5K, the station will even be renamed after someone’s girlfriend, mum or business for the day.

A $20 donation gets a 10 second on-air shoutout from the boys. A $100 donation gets the donor’s name mentioned every time Fresh 92.7 plays a song you sponsor.

And so on.

Murphy is expecting bedlam – in the best possible way.

“It’s chaos at the best of times with 70 volunteers in the station in any one week,” he says. “We’ll have people on the phones. A tattoo artist ready to go. Live chickens in the studio (that part may be made up).”

“We need to create chaos so the boys stay awake”

“It’s like doing nine breakfast shows in a row so we’ll have nine rickety whiteboards lined up to try and plan the organised chaos.”

Most of all, says Murphy, it’s a fun way to raise money for *starving radio announcers, a new app and a new website to make the listening experience better for the Fresh Family and SOS (save our sound).

Donations at fresh927.com.au are tax deductible

*Announcers may not actually be starving.