Bombs Away in Sydney
If you’ve been listening around to Sydney radio recently you could be forgiven for thinking you’d travelled back in time to 1990.
That was around the time the first Beat The Bomb competition hit Sydney radio.
This morning saw 2Day kick off their $100,000 Beat The Bomb contest while KIISFM went one better with a $200,000 competition of their own.
IT’S BACK! Win your share of $100,000 with 2DayFM’s BEAT THE BOMB! Tune in from 7am weekdays, only on 2DayFM.
Posted by 2DayFM on Thursday, 19 April 2018
So which station played Beat The Bomb first, and does it matter to the listeners?
KIIS will likely benefit most from the competition, as it leads 2Day in the ratings, and is also giving away double the dosh.
The question must be asked though, is KIIS FM blocking 2DayFM with this tactic?
KIIS 1065 $200,000 BEAT THE BOMB!!! From Monday, play with Kyle and Jackie O every morning at 8am and ALL DAY while you work!!! #SydneysFavouriteCashContest #KeepKIISLoud
Posted by KIIS 1065 on Friday, 20 April 2018
What’s not in doubt is that Sydney listeners are the real winners, with plenty of entertaining radio to tune into and more chances to win across both stations.
Beat The Bomb was listed as the number 6 promotion in Radio Today‘s Top Ten Greatest Promotions ever run on FM radio.
So who played Beat the Bomb first this time round?