Bombs Away in Sydney

Staff Writer

If you’ve been listening around to Sydney radio recently you could be forgiven for thinking you’d travelled back in time to 1990.

That was around the time the first Beat The Bomb competition hit Sydney radio.

Now, in 2018, the tried (and perhaps tired) and tested promotion is back, and being run on two radio stations KIIS FM and 2DayFM.

This morning saw 2Day kick off their $100,000 Beat The Bomb contest while KIISFM went one better with a $200,000 competition of their own.

Win your share of $100,000 with 2DayFM!

IT’S BACK! Win your share of $100,000 with 2DayFM’s BEAT THE BOMB! Tune in from 7am weekdays, only on 2DayFM.

Posted by 2DayFM on Thursday, 19 April 2018

So which station played Beat The Bomb first, and does it matter to the listeners?

KIIS will likely benefit most from the competition, as it leads 2Day in the ratings, and is also giving away double the dosh.

The question must be asked though, is KIIS FM blocking 2DayFM with this tactic?

KIIS 1065 $200,000 Beat The Bomb

KIIS 1065 $200,000 BEAT THE BOMB!!! From Monday, play with Kyle and Jackie O every morning at 8am and ALL DAY while you work!!! #SydneysFavouriteCashContest #KeepKIISLoud

Posted by KIIS 1065 on Friday, 20 April 2018

What’s not in doubt is that Sydney listeners are the real winners, with plenty of entertaining radio to tune into and more chances to win across both stations.

Beat The Bomb was listed as the number 6 promotion in Radio Todays Top Ten Greatest Promotions ever run on FM radio.

So who played Beat the Bomb first this time round?

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23 Apr 2018 - 3:55 pm

KIISFM have done this many times before. Why would 2Day even attempt to run. Weird call.

23 Apr 2018 - 4:01 pm

2DAY did this years ago. KIIS ripped it off.

23 Apr 2018 - 4:01 pm

Can 2dayfm afford a $100,000 ?

23 Apr 2018 - 4:10 pm

I think Nova did this too. Maybe 2CH will do in next.

23 Apr 2018 - 4:34 pm

Kyle wins again. KIIS has been promoting beat the bomb for weeks. Why would 104 react with a smaller prize pool?

24 Apr 2018 - 1:35 am

Can Radio come up with something a bit more original in 2018 !

24 Apr 2018 - 1:55 am

Does anyone know when beat the bomb was first done ? Probably in the US somewhere in the seventies I’m guessing?

24 Apr 2018 - 4:30 am

B105 was first

24 Apr 2018 - 7:48 am

Kyle and Jackie winners are grinners. They have done this dozens of times. Why would 2Day even bother.

Keith Williams
24 Apr 2018 - 9:26 am

It might be #6 on the ‘ten greatest promotions ever’ on radio but for frequency it would be a clear number 1 as being the most played competition on radio. I left 2Day FM in 2000 after 30 years in radio quoting I didn’t have another Beat the Bomb left in me.

Peter Sinclair
24 Apr 2018 - 10:05 am

Classic from Keith! Bring back “Million Dollar Mystery Laughs”!

nick bartlett
24 Apr 2018 - 10:52 am

Playing Beat the Bomb on The New 2UW in 1981 seemed fun. Playing Beat the Bomb in 2018 when the terror threat in Australia is “probable” seems like a risk.

26 Apr 2018 - 7:41 am

Out of the FM’s Nova did this first.
It gets down to who does it best. Go Nova the innovators.

26 Apr 2018 - 6:37 pm

Beat the Bomb was done in Christchurch NZ at Radio Avon in 1976.As were promos like Dont say hello cash call ,stop the music,925 etc


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