Sydney’s 2CH becomes SEN as Crocmedia confirms sports format
Crocmedia is re-launching 2CH as SEN 1170 SEN, with the Sydney station’s new owners confirming a move to a sports format.
The station was purchased by Craig Hutchison’s Pacific Star Network in June, and now the latest SEN station welcomes Fox League commentator Andrew Voss for a new Breakfast show.
Despite reports to the contrary suggesting that 1170AM would retain a Classic Hits format, Hutchison has now told Mediaweek the station will be “Sydney’s new home of sport.
“We are moving ahead with a sports led format in Sydney with 1170 SEN,” he said, noting the station will have the rights to “virtually all sports”, and admitting there was never a plan to keep 2CH.
1170 SEN will remain a DAB+ station when it launches, but there is no set launch date at this stage. Factors will include the state of coronavirus in Australia, but Hutchison confirmed it will definitely be up and running before the NRL Grand Final and standalone State Of Origin series.
“The back end of this year in Sydney is too compelling an opportunity for us,” Hutchison said.
“There is rugby league and an Australia – India test series, Big Bash League, A-League, The Everest and The Golden Eagle and the Australian Open golf. An enormous calendar of sport in Sydney from mid-October through to the end of February.”
The transition appeared to have started earlier this week when 2CH oddly turned into an exact double of 2UE for a few hours on Monday, August 17.
“The issue was caused by technical changes required to separate Classic Hits 2CH from the Nine Radio Network, and resulted in Radio 2UE being broadcast instead of Classic Hits 2CH on DAB+, the APP and streaming,” a spokesperson explained to Radio Today.
PSN CEO Craig Hutchison
On the appointment of Voss for Breakfast, Hutchison told MediaWeek the new program will be “sports plus, he won’t be afraid to go beyond sport if and when he needs to.
“He has a lot say and he is a real identity we think audiences will connect with.”
Hutchison said the station will be locally-programmed from 6am to 6pm, except “an hour of Gerard Whateley that will be for Sydney audiences which will air around lunchtime.”
1170 SEN Sydney will join 1538 SENTrack Sydney, which launches this Saturday, August 22. The two stations will be housed in North Sydney where new Crocmedia studios are being built.
SEN previously announced the appointment former Southern Cross Austereo and Australian Radio network executive Simon Dennis group commercial director for NSW, who is “super excited” to be back in radio.
Its NSW sales will be headed up by Sydney head of sales Simon Dennis, with guidance from national head of sales Patrick Moloughney.
Crocmedia plans to have 20 stations on air by 2021 including 15 broadcast licences as well as several DAB+ stations.
2CH will remain available on DAB+ and live stream radio.