New ‘KIIS it Better’ TVCs feature Will and Woody

The KIIS superbrand status is being celebrated as ARN’s new creative agency Emotive officially launches its first campaign for the KIIS Network today.

“KIIS it Better” uses the iconic KIIS logo to inject a little vibrancy into the lives of its listeners.

Each station in the KIIS network is a reflection of the city it serves, so finding a creative vehicle which could unite the network but also let the unique personalities of each station shine through was a priority.

KIIS Drive Show hosts Will and Woody have welcomed the new campaign, saying “It’s taken 7 years to feature in a TV ad. And with 7 years of really hot content at their fingertips, it’s nice to know they found 4.5 seconds of material that they deemed worthy of marketing. Hopefully one day we’ll get a carpark as well.”

The campaign launches today and will run across TV, BVOD, digital, social and out of home.

ARN Chief Connections Officer Lauren Joyce says “KIIS is a relatable, fun brand that doesn’t take itself too seriously. This campaign reflects that, gives a taste of the on-air content and leaves audiences wanting more (which they can of course get by tuning into our stations).”

“I’m also relieved it’s finally live and to have Will and Woody off my back. There’s only so much nagging one can take.”

Emotive Creative Director Paul Sharp says “It’s one of those super-rare occasions when a branding device can actually work as a creative vehicle. And it’s just the beginning – we’re looking forward to seeing the lips pop up in a lot more places, making the daily drudge brighter with a colourful injection of KIIS.”