Totally Radio announces Totally Radio Infomercials
Following the demise of Talking Lifestyle, totallyradio.com.au has announced they will begin broadcasting Totally Ratio Infomercials.
The new services comes following successful launches of Totally Radio Mix and Totally Radio Easy, after the demise of the Mix format in Melbourne and Sydney, and the Magic format in Melbourne and Brisbane respectively.
Totally Radio Infomercials will provide a platform for advertisers to “drone on incessantly about their insignificant companies, despite listeners having no interest at all,” says a company press release.
The service is also set to focus on the local price of bananas and tuna, regardless of where listeners are tuning in.
Totally Radio Infomercials will also match the rates of Talking Lifestyle thanks to a “dollar for a hollar” intro offer.
“Our policy has always been to take advantage of a gap in the marketplace when an analogue station ditches their format,” says station spokesperson Russell Norate.
“We strongly believe that we can improve on the cume achieved by Talking Lifetyle simply by opening our windows and turning up the volume on the boss’s stereo.”
Totally Radio Radio Network stations can be heard at totallyradio.com.au and via the Totally Radio app.