Radio Ratings: Is 2DayFM’s new music format working? Survey says “yes”!, K&J still on double digits at KIIS FM
Welcome to the second GfK radio survey results of 2018.
It’s an impressive book for Australian Radio Network with good gains for Will & Woody and its 97.3 FM Breakfast show. And it’s #1 stars Kyle & Jackie O return to double digits (+2.3) to 12.3%.
Also some good news for the top brass at Southern Cross Austereo, with promising gains for 2Day FM Sydney; likely a direct result of tweaking its Breakfast show and the introduction of a new variety format. NOVA Entertainment’s only #1 in survey two comes from Brisbane, where Kate, Tim & Marty hold the most listeners in Drive.
Macquarie Media continues its stronghold on Australia’s two biggest markets with 2GB in Sydney and 3AW in Melbourne both #1 overall, while the ABC overtake FIVEaa in Adelaide to dominate talk in the city of churches.
Survey one’s traditionally positive book for triple j after the Hottest 100 has begun to fizzle, but Ben & Liam managed to maintain some of the summer audiences, down slightly in all markets, but less of a decline than the station overall in each capital city.
All the GfK results and #1’s are below, to bring you up to speed quickly.
Radio Today will continue its rolling ratings coverage, including The Spin.
Survey two for 2018 was conducted by GfK for Commercial Radio Australia between Sunday, March 11 and Saturday, April 14.
SYDNEY: Is 2DayFM’s new variety format working?
The dark horse in the Drive race has pulled out in front, with Will & Woody claiming the top FM spot. It’s a big win for KIIS FM, considering strong competition from segment favourites Kate, Tim & Marty as well as recent network-hoppers Hughesy & Kate. This also helped KIIS FM claim the title of #1 FM station overall, beating out WSFM. 2DayFM’s change in music strategy appears to be converting listeners last minute, with an uplift (+1.1) to reach 5.2%. Afternoons with The Chaser (on-air between 3-4pm) is the highest rating shift on Triple M Sydney, with the following show of Kennedy Molloy only holding steady at 5.9%.
MELBOURNE: Talk and sport continues to dominate, Fox maintain #1 FM
It’s a bit of a snoozefest in Melbourne, with listeners sticking with what they know. FOX FM holds on to the top spot overall, as well as in the highly competitive Breakfast and Drive sessions. 3AW also remains unchanged in their AM dominance. In a very quiet book for the capital city, Triple M recorded the most movement, down -0.8 among People 10+. But don’t let the sleepy results fool you – the closer we get to the impending arrival of Christian O’Connell at GOLD FM, the more nervous decision-makers should be.
BRISBANE: ARN’s 97.3 FM now on an equal share in Breakfast with Hit
Triple M’s positive performance overall sees the competition for the #1 FM station narrow, as the man-station moves into a double-digit market share thanks to a gain (+1.3). But that wasn’t the only station making a move – ARN’s 97.3 FM now on equal share with Hit in Breakfast as Bianca, Terry & Bob (+1.1). But the session is proving to be anyone’s game, with the Top 4 FM stations all sitting within 1% of one another.
#1 AM Overall – 4KQ
#1 FM Breakfast – Hit: Stav, Abby & Matt + 97.3FM: Bianca, Terry & Bob
#1 AM Breakfast – 4KQ: Laurel, Gary & Mark
#1 FM Drive – Nova: Kate, Tim & Marty
#1 AM Drive – 4KQ: Nick Michaels
ADELAIDE: ABC finds AM success at both ends of the day, FM holds steady
triple j’s loss was Triple M and Nova 91.9’s gain among People 10+ in Adelaide, with a -1.4 point drop recorded by the youth broadcaster seeing the audience spread themselves across other networks. The undeniable dominance of Mix 102.3 continued, holding steady on 15.7%. But it was the AM band that delivered the most surprise, with wins for ABC in both Breakfast and Drive helping boost it to the #1 AM station overall.
#1 AM Overall – ABC
#1 FM Breakfast – Mix: Jodie & Soda
#1 AM Breakfast – ABC: Ali Clarke
#1 FM Drive – Mix: Will & Woody
#1 AM Drive – ABC: Jules Schiller
PERTH: Kennedy Molloy pull away in Drive battle
A relative steady result for Perth, with few significant movers, and Mix 94.5 remaining the #1 station overall with despite a -0.1 drop. The biggest changes overall were falls by ARN’s 96FM who copped a -1.5 dip, with triple j also losing -1.9 of People 10+.
A second strong performance for the year by SCA’s national Kennedy Molloy show (who remained steady at 15.9%) saw Mix become Perth’s #1 in Drive, stealing the top spot from Nova’s Kate, Tim & Marty on Nova 93.7 (-1.6). There was also a big swing away for triple j (-2.0) and 96FM (-1.6) in the same slot.
Breakfast results reflected the overarching theme, with Mix remaining steady and Nova, 96FM and triple j copping hits. The biggest winner on Breakfast was 6iX with Tim Gossage(+1.4).
#1 FM Overall – Mix
#1 AM Overall – ABC
#1 FM Breakfast – Mix: Clairsy, Matt & Kymba
#1 AM Breakfast – ABC: Peter Bell & Paula Kruger
#1 FM Drive – Mix: Kennedy Molloy
#1 AM Drive – ABC: Geoff Hutchison