SmoothFM launched

SmoothFM has launched today in Melbourne and Sydney, you can hear the stations on Radio Today's 'listen live' page here.

There was no launch production piece, rather a brief low-key scripted and pre-recorded chat with Michael Buble in each market out of  the 7am news where the format was described as 'a year in the making'

The Breakfast positioning remains 'the more music breakfast show', and the first song on Smooth in both markets was Michael Buble's 'haven't met you yet'.

(pictured at the Melbourne launch function: Rohan Brown, Cathy O'Connor and Helen Davies)

You can see the first hour of music on Smooth, and more pictures from this mornings launch below.

Smoothfm 7am – 8am May 21

Haven't met you yet Michael Buble Current
How deep is your love Bee Gees 70's
Sweet caroline Neil Diamond 70's
Back to black Amy Winehouse 2000's
Build me up buttercup Foundations 60's
Kiss from a rose Seal 90's
We've only just begun Carpenters 70's
I won't let you go James Morrison Current
True Spandau Ballet 80's
Daydream Believer Monkees 60's
Big girls don't cry Fergie 2000's

update: Smoothfm 8-9am May 22

Your Song Elton John 70's
Love is in the air John Paul Young 70's
Haven't met you yet Michael Buble Current
Son of a preacher man Dusty Springfield 60's
Time after time Cyndi Lauper 80's
Stand by me Ben E King 60's
Wherever I lay my hat Paul Young 80's
I won't let you go James Morrison Current
Do you love me Contours 60's
Runaway The Corrs 90's
This old heart of mine The Isley Brothers 60's

update: Smoothfm 1-2pm May 22

There must be an angel Eurythmics 80's
I can't help myself (sugar pie honey bunch) Four Tops 60's
Need you now Lady Antebellum Current
In the ghetto Elvis Presley 60's
Rock with you Michael Jackson 70's
Eleanor Rigby Beatles 60's
Better together Jack Johnson Current
I still haven't found what I'm looking for U2 80's
My eyes adored you Frankie Valli 70's
Up where we belong Joe Cocker/Jennifer Warnes 80's
Say you say me Lionel Richie 80's

update: Smoothfm 6-7pm May 22

California Dreamin' The Mamas & The Papas 60's
We've only just begun Carpenters 70's
A thousand years Christina Perri Current
Walk on by Dionne Warwick 60's
What a wonderful world Louis Armstrong 60's
(I've had) the time of my life Bill Medley/Jennifer Warnes 80's
The A Team Ed Sheeran Current
Have I told you lately Michael Ball 90's
Chain reaction Diana Ross 80's

(above) Mike Perso, Pip Mooney and Mark Robinson at the Melbourne launch.

(above) Ty Frost, Cathy Dinn, David Reyne and Mark Robinson at the Melbourne launch

 

Given DMG has publicly said that SmoothFM will rate 6% or more within 12 months, what is your ratings expectation? You can vote in our just launched poll here.

Here are some of the articles pre-launch on Radio Today:

  • DMG Group Marketing Director Tony Thomas says 'Smooth will be 6% at least within 12 months' (here).
  • 'Will Smooth work?' Read here.
  • See the Smooth marketing here.
  • Radio Today reader and journalist Rob McCasker gives his thoughts on Smooth (pre-launch) here.

 

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