SmoothFM launched

SmoothFM has launched today in Melbourne and Sydney, you can hear the stations on Radio Today's 'listen live' page here.

There was no launch production piece, rather a brief low-key scripted and pre-recorded chat with Michael Buble in each market out of  the 7am news where the format was described as 'a year in the making'. 

The Breakfast positioning remains 'the more music breakfast show', and the first song on Smooth in both markets was Michael Buble's 'haven't met you yet'.

(pictured at the Melbourne launch function: Rohan Brown, Cathy O'Connor and Helen Davies)

You can see the first hour of music on Smooth, and more pictures from this mornings launch below.

Smoothfm 7am – 8am May 21

update: Smoothfm 8-9am May 22

update: Smoothfm 1-2pm May 22

update: Smoothfm 6-7pm May 22

(above) Mike Perso, Pip Mooney and Mark Robinson at the Melbourne launch.

(above) Ty Frost, Cathy Dinn, David Reyne and Mark Robinson at the Melbourne launch

Given DMG has publicly said that SmoothFM will rate 6% or more within 12 months, what is your ratings expectation? You can vote in our just launched poll here.

Here are some of the articles pre-launch on Radio Today:

• DMG Group Marketing Director Tony Thomas says 'Smooth will be 6% at least within 12 months' (here).

• 'Will Smooth work?' Read here.

• See the Smooth marketing here.

• Radio Today reader and journalist Rob McCasker gives his thoughts on Smooth (pre-launch) here.