Media Watch take ARN to task
Last night Media Watch had a story on a recent integrated client solution run by ARN across many of their metropolitan stations.
The solution involved a quick intro before playing the full Coles version of 'Down Down' by Status Quo. Then the announcer would back announce it with another throw-away Coles mention.
Clever client integration or an ad disguised as program content ?
Watch the full Media Watch story here and judge for yourself.
You can see the transcript here