Media Watch take ARN to task

Staff Writer

Last night Media Watch had a story on a recent integrated client solution run by ARN across many of their metropolitan stations.

The solution involved a quick intro before playing the full Coles version of 'Down Down' by Status Quo. Then the announcer would back announce it with another throw-away Coles mention.

Clever client integration or an ad disguised as program content ?

Watch the full Media Watch story here and judge for yourself.

You can see the transcript here

Comment Form

Your email address will not be published.

Recent comments (0)
Post new comment


See all