When the right person becomes a fan of your podcast

What happens when the right person becomes a fan of your podcast?

When former world number one tennis player Billie Jean King was introduced to The Tennis Podcast in 2020, she immediately became a fan, listening back to many episodes from the last ten years.

As a result, the podcast and its hosts Catherine Whitaker and David Law are now being represented by Billie Jean King Enterprises.

King says “Catherine’s broadcasts showcase her extraordinary versatility, knowledge and good humour, while David brings tennis alive in his descriptions and reactions to matches. Together, along with the third member of The Tennis Podcast team Matt Roberts, they have created the best listening experience in the sport for tennis fans.”

The Tennis Podcast reached more than 100,000 unique devices in the first 7 days of Wimbledon.

The podcast is ranked No.1 in tennis in Australia, the UK, the US and Canada, and was profiled in The New York Times last week.