9Podcasts extends its sport offerings


9Podcasts has accelerated its growth in March, and says the return of footy season has driven strong listenership across its slate of premium sport podcasts.

Six Tackles with Gus jumped 77 places in the Australian (Made) Top Podcast Ranker to land at number 93.

Flagship AFL podcasts Real Footy and 3AW Football ranked at number 122 and 171 respectively.

Video is increasingly becoming the consumption pattern of choice for sports fans, with Eddie and Jimmy reaching a combined 56,000 downloads and video views, and the Billy Slater Podcast reaching a combined 67,000 downloads and video views in March – with more than half of the audience opting for video on 9Now and Youtube.

And with the Paris Olympic Games and Paralympic Games fast approaching, listeners will get an exclusive behind-the-scenes experience of what it is like competing at the highest level on the world stage.

The Road to Paris podcast launched in March.

The 16-part series features candid conversations with some of our greatest Olympians and Paralympians including Anna Meares, Kieren Perkins, Ellie Cole, Curtis McGrath, Andrew Gaze and Ariarne Titmus.

Nine’s Head of Podcasts and Digital Content Mia Stern says “As we begin the countdown to the Olympic and Paralympic Games and the football season gains momentum, so does our connection with the hearts of fans. With each episode, we delve deeper into the drama, the triumphs, and the narratives that define Australian’s passion for sport.”

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