Triple M surges in Xtra Insights Mount Gambier Survey 1

Triple M Limestone Coast has had a blinder of a result in Mount Gambier Survey 1 of 2024, up a whopping 9.8 to 19.8 overall, second behind SAFM Limestone Coast (down 7.2 to 30.5) as Station Most Listened To.

Triple M doubled its figure in Breakfast, with Ewan Grant enjoying a gain of 9.3 to 18.6, putting him third behind the SAFM team in that timeslot, which dropped 7.3 to be 31.7.

ABC South East SA sits second in Breakfast (down 1.2 to 20.6).

SCA Head of Regional Content Blair Woodcock said:

“Congratulations to the entire Mt Gambier SCA team today for claiming the #1 and #2 stations in the region.

“Last year’s conversion of Triple M from AM to FM has clearly struck a chord with our audience, with Triple M Limestone Coast 90.5 experiencing incredible growth of over 50% in cumulative audience. The SCA network now reaches over 65% of the market, soliifying our market duopoly in the region.

“A special shoutout to Breakfast host Ewan Grant, for his remarkable 25 years on Triple M and for doubling his audience in these latest results. SAFM also continues its dominance with wins across Breakfast, Workday, and Drive for all people 25-54.

“Congratulations again to the team for their relentless dedication in making these stations truly great every day!”

Click on charts below to enlarge: