What's New May 10, 2024

Triple M on top in GfK Survey 1 for Newcastle

Reporter

Triple M has dominated GfK Survey 1 for Newcastle, with a 3.0 gain overall in 10+, taking the SCA team to 23.3, coming in well ahead of its sister station Hit 106.9 (down 2.1 to 13.3), NEW FM (down 0.4 to 11.0) and triple j (up 0.9 to 10.0).

Triple M Newcastle saw share gains across all shifts across the daytime, with its local Breakfast team of Tanya & Steve lifting 2.3, from 22.2 to 24.5. Hit’s Jess & Ducko hold down second spot in Breakfast (down 1.2 to 14.7), followed by ABC Newcastle and triple j, jointly in third.

SCA Head of Regional Content Blair Woodcock says “We have seen magnificent results in Survey #1 across Triple M and Hit Newcastle stations, with an incredible 68.8% of the 25-54 market represented across both stations.

“A huge congratulations to Triple M’s Tanya and Steve on celebrating 10 years on-air and 10 years as Newcastle’s #1 Breakfast show. Tanya and Steve have added an extra jewel to their crown by notching up their largest-ever audience at 114,000 people – proving Newcastle can’t get enough of this dynamic duo.”

“The good news for Newcastle extends to the refreshed Hit Breakfast show, Jess and Ducko, which continues to grow its audience and claims #1 with people under 40 and F25-54.

“Congratulations to our entire team in Newcastle on these extraordinary results.”

SCA Chief Content Officer Dave Cameron says “Ten years on top, and today delivering an all-time record result is an incredible achievement for Newcastle’s radio royalty, Tanya and Steve on Triple M Breakfast, who continue to absolutely dominate Newcastle. Our huge congratulations today to this incredible partnership, that Newcastle continues to fall in love with.”

Click on charts below to enlarge.