Surge in SEN streaming figures during the The Ashes

Sports Entertainment Network (SEN) says it enjoyed a surge in engagement and streaming figures across its digital platforms during the 2023 Ashes, amassing 1,929,000 web and app streams throughout the five-test series.

SEN has proved a popular hub for cricket fanatics seeking to stay connected with the sport beyond the conventional summer months.

SEN says its website and app welcomed 1,545,365 users over the five-match series, with each test registering an average of 386,000 streams.

Other digital highlights during SEN’s coverage of the 2023 Ashes include:

• 19,830,199 video views across SEN’s website and app
• 4,502,836 article views on SEN’s website and app
• 3,258,459 video views on TikTok
• 25% increase in web and app streams compared to the 2023 five-day rolling average (Thursday to Monday)

SEN Digital Director Simon Chapman says “Throughout the 2023 Ashes Series, our digital prowess has shone brightly, thanks to the efforts of our dedicated teams. It’s gratifying to witness our engagement soar as we innovate and connect with fans across various digital platforms.”