What's New December 7, 2022

Strategic partnership for LiSTNR and DM Podcasts

Reporter

LiSTNR has announced it will be the exclusive sales representative for DM Podcasts in Australia.

DM Podcasts is an independent podcast company founded by the team behind The Betoota Advocate, an Australian satirical news website and digital media company that puts a comedic spin on news topics and broader social observations.

As part of the strategic podcast partnership, DM Podcasts will be hosted and distributed by LiSTNR.

The addition of DM Podcasts’ slate of podcasts will further accelerate LiSTNR’s audience network and monetisation potential. In addition, DM Podcasts will become a production house for LiSTNR as it expands its podcast creation capacity in-line with the growing market for branded podcasts.

In the latest Australian Podcast Ranker*, DM Podcasts had a monthly audience of more than 520,000 listeners and 1.21 million downloads. Its podcasts that featured on the latest Top 100 All Australian Podcasts include The Betoota Advocate Podcast, Bloody Brilliant Beers, Ain’t That Swell, The Search and Where’s Your Head At?

DM Podcasts Founder Antony Stockdale says “We are thrilled to work with LiSTNR, who we believe are the most innovative and successful player in the Australian digital audio space. It’s important to us that LiSTNR is free and Australian owned and has a complementary slate of content, so it is the perfect combination with our independent, creator first philosophy and team.”

SCA Executive Head of LiSTNR Podcasts Grant Tothill says “We are delighted to partner with Diamantina Media’s DM Podcasts.”

“DM’s slate of Australian podcasts will complement and augment LiSTNR’s original and curated podcasts, as well as our international podcast partnerships with Wondery and Stitcher, and our Australian partnerships with the AFL, NRL, Network 10, Schwartz Media and the Royal Institution of Australia. DM Podcasts will also provide their production expertise for our rapidly growing branded podcasts.”

Source: *Triton Australian Podcast Ranker October 2022