SCA’s Nikki Clarkson makes Top 50 marketers list for third straight year

SCA Chief Marketing Officer Nikki Clarkson has been recognised at number 12 on the prestigious 2022 CMO50 list of the top 50 marketers in Australia.

It’s Clarkson’s third consecutive year being named as one of Australia’s top 50 marketers.

Clarkson is one of only two media industry executives to be recognised as one of the nation’s most innovative and effective marketing leaders, who were named at a gala dinner at Sydney’s Ivy Ballroom last night.

Now in its eighth year, CMO50 recognises Australia’s top marketers driving business impact within their organisations and who display innovative, strategic marketing thinking, driving business change and commercial success, showcasing modern marketing leadership, and enabling greater collaboration and better customer engagement as a result.

Clarkson’s key achievements this year included leading the marketing efforts contributing to the continued success of SCA’s LiSTNR brand.

Clarkson also led SCA’s cross functional original insights steerco which collaboratively identified LiSTNR’s 11 million Aussie streamers target, along with an ongoing cross function steerco focusing on the alignment of digital, product and marketing priorities, and developed SCA’s first ever consumer engagement funnel strategy.

Last week at the ACRAs, the SCA Marketing team won Marketing Campaign of the Year for LiSTNR with ‘Open Your Ears.’

Clarkson says “I’m honoured to be included among some amazing company in the top 50 marketers in Australia and I would like to share this award with my incredibly talented and dedicated team.”

“SCA’s culture of collaboration and innovation has enabled marketing to completely transform and for the first time have deep, real time consumer insights into LiSTNR’s large addressable audience. In addition, we can now directly attribute marketing’s effectiveness to the continued growth of the LiSTNR platform and the Hit and Triple M networks, which is redefining the media landscape and continues to shape our success.”

“We are also dedicated to supporting our sales teams with insights and work that aims to increase our clients’ understanding of audio and the ways in which it more broadly contributes to their brand fame and business success.”

The full CMO50 list is here.