Radio Ratings: All the slips, spills and spin from Survey 6 results
It’s been five months since the release of the last GfK metro radio ratings, but that all changed on Tuesday when Commercial Radio Australia published the Survey 6 results.
In this bonus episode of the Radio Today Tonight podcast, editor Vivienne Kelly and publisher Jake Challenor walk you through the numbers that matter most.
There were plenty of surprises. Ben Fordham held Alan’s reigning crown in Sydney, Ben & Liam shot to #1 FM in Adelaide and 3AW Breakfast jumped 8.8 percentage points.
It wasn’t peachy for everyone though! Music stations in Melbourne took a beating, and almost everyone is blaming the move from 30% to 100% e-diaries and that pesky pandemic.
Viv also recaps the conversations she had with the content chiefs shortly after the results landed in their inboxes: some were pleased, while others were clearly perplexed.
Plus, will the woeful state of 2DayFM Sydney, as well as Fox’s decline in Melbourne, give SCA any pause for thought? And will this speed up its Breakfast shake-up in Sydney?