Number crunching with community radio listeners
84% of Australians listen to any form of radio (commercial, ABC/SBS & community) in an average week.
Of this 30% (or almost 6 million Australians) tune into community radio, according to the State Of The Community Radio Sector Report.
That’s 30% of Australians aged 15+ years.
Such is the loyalty factor that listeners spend 15.7 hours on average per week, and 16% listen to community radio only.
Awareness of community radio is also increasing, up to 77% in 2018, from 74% in the previous year.
WHO’S TUNING IN?
56% of men tune in, 44 of women.
5% Identify as being of Aboriginal Torres Strait Islander origin (this group makes up 3% of the general population).
13% Identify as LGBTI, who make up 8% of society.
14% have a speech or sight impairment, versus 12%.
5% have difficulty in reading, compared to 4% of society.
65% hold a religious faith, versus 55%.
29% speak a language other than English at home, versus 23%.
63% work full or part-time, a figure which is 55% for population.
25% work as a professional business manager or executive, compared to 19%.
42% hold a university degree, versus 35%.
44% earn over $60,000 p.a. which is higher than the 35% which make up society.
WHY ARE THEY TUNING IN?
49% regional news.
34% specialist music.
27% support local artists.
27% announcers sound lie ordinary people.
25% can’t hear programs anywhere else.
24% diversity in programming.
9% non-English programs.
AND THAT’S NOT ALL
37% of music played is Australian.
There are 450 community radio licenses, of which 356 are permanent, and 30 are digital stations.
30.4% listen to DAB+ digital radio broadcasting averaging 10.5 hours per week. 11% access via online and mobile.
Full report here.