LiSTNR unveils Web Player Version 4

Following  on from the LiSTNR app update and the introduction of the LiSTNR AdTech Hub, SCA has now unveiled the LiSTNR Web Player Version 4 at play.listnr.com.

The Web Player advancements allow LiSTNR content to be consumed online anywhere and anytime on any device with a browser.

It also makes content easier to share on social platforms, through posts and direct messaging, a key driver for content discovery and audio consumption.

In addition, LiSTNR has created a seamless transition between the app and the web with a new deep linking capability, ensuring that anyone with the app installed can easily use it to listen.

For advertisers, the LiSTNR Web Player Version 4 enables LiSTNR to continue to build its addressable audience by accelerating the transition from unknown to known users.

 SCA Executive Head LiSTNR Product & Technology Chris Johnson says “The new LiSTNR Web Player, together with the updated LiSTNR App, creates a seamless user experience across a wide range of devices. The personalised platform makes it easy for audiences to find their favourites or continue where they left off. With the fully signed-in Web Player, advertisers can leverage our first-party data to achieve the same exceptional campaign performance they’re already experiencing on mobile.”