NOVA Entertainment rolls out new ‘greatest hits workday’ national music strategy

Former Assistant Editor
Image: Facebook / Third Eye Blind

NOVA Entertainment has launched a new workday music format, tagged ‘Nova’s Greatest Hits Workday’.

The new strategy has been rolled out nationally as of Monday June 18, and will be in place weekdays.

Radio Today reached out to NOVA Entertainment’s group program director Paul Jackson, who said; “The greatest hits have always been the core of Nova and we will continue to play the biggest hits and champion the latest songs across the work day.”

The new strategy was already evident the first hour of rollout this morning across the network, with plenty of 90s and naughties songs added.

Looking at Nova 96.9‘s playlist between 9-10am this morning, among standard CHR spins there were also plenty of older tunes including ‘Semi Charmed Life’ by Third Eye Blind (1997), ‘If You Had My Love’ by Jennifer Lopez (1999), ‘Apologise’ by Timbaland (2007) and more.

The move comes off the back of 2DayFM’s music strategy change from ‘Hits and Old School’ to ‘More Music, More Variety’ at the start of the year, which has seen songs dating back to the 70s and 80s and 90s become playlist staples.

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18 Jun 2018 - 12:31 pm

Who would’ve thought it’d be KIIS who’ll be left alone with the CHR position?

18 Jun 2018 - 12:46 pm

This will be a ratings bonanza for KIIS in Sydney and FOX in Melbourne the only CHR’s now.

Captain Bock Blocker
18 Jun 2018 - 1:22 pm

Every time Nova 100 has tried to ‘block’ the Fox by copying their hits and old school positioner/format, it’s never worked. Fresh hits didnt get traction so once again they’re just doing what the Fox is doing. They need to find their own position and own it, cause the numbers are really quite bad in Melbourne (and Sydney too)

18 Jun 2018 - 2:40 pm

they have just lost their position in the market.
sounds like a hot mess.

18 Jun 2018 - 2:53 pm

Hooray they are copying 2day oh dear.

nick bartlett
18 Jun 2018 - 5:02 pm

And the winner in Sydney is …… drum roll……..Kyle!

18 Jun 2018 - 5:15 pm

Okay, are there secret ARN agents infiltrating Nova and SCA?
Looks like KIIS are alone in the younger market, WS pretty much alone in the 40-54’s (with a little competition from a smooth) and the rest battle it out somewhere in the middle.
Duncan Campbell does a Bradbury!

18 Jun 2018 - 8:48 pm

No, probably more a case of copying BBC Radio 1. This has been a recent addition to R1 , and Mr Jackson is quite known for nicking ideas from others.

19 Jun 2018 - 6:56 am

Another sad day for the station that used to be the trendsetter, now just a poor imitation of 2Day & Fox.
Nova Boy is rolling in his grave.

19 Jun 2018 - 7:58 am

Nova looks desperate here it was once a great station with a clear music position.
2day are winning daytime Nova have an aweful lot of catching up to do. Don’t see that this is the way to go.

19 Jun 2018 - 8:01 am

how did nova let itself get whipped by old 2dayfm across the workday this just looks like too little too late sorry

19 Jun 2018 - 8:39 am

Why are Nova even worried about 2Day its on its last legs and they will have to start again next year with new breakfast and another music format. This is a bonanza for KIIS they may even beat 2GB now that Nova have given ARN a big free kick. Duncan must be laughing all the way to the ratings bank.

19 Jun 2018 - 9:31 am

Nova copying 2Day who would have thought. WHY ?

19 Jun 2018 - 9:35 am

Adrian at FOX thinks all his Christmases have come at once. Top CD. Top bloke. Winning smile.

19 Jun 2018 - 10:22 am

Kyle will be thrilled ! If I was Fitzy and Wippa, Katey Tim and Marty or Smallzy
I wouldnt be too thrilled !

19 Jun 2018 - 6:54 pm

So Third Eye Blind and the J Lo song songs are around 20 years old, meaning a 19 year old listener wasn’t even born.
Sounds like they are copying 2DayFM?
Does this mean Nova are now the only station playing only current hits?

20 Jun 2018 - 6:09 am

Nova should have stuck to its guns. They were the only station playing fresh music. Why follow 2DAYFM down in the rations because that’s what will happen.

20 Jun 2018 - 7:12 am

Listening for a few hours, mainly sounded like 90’s and 00’s tracks are finding their way into the logs more. Didn’t hear any 80’s? Or did I just listen on the wrong day?

This startergy has been done on CHR stations for a while now right? The top end audience (30+) grew up with the big hits from the 90’s and 00’s…. during their most influential music listening age. So why is it such a bad idea commenters? They’re still playing top40 hits with more old school relief. A copy of the hit network strategy yes, but might be worth putting some mud in the water?

17 Jul 2018 - 8:25 pm

wow – groundbreaking

Mark Manzano
10 Jan 2019 - 12:57 pm

OMG. Very soon Nova will leave the CHR market unexpectedly, with KIIS being the remaining market leader. If this happens, then Nova would become an adult contemporary radio network, which means ARN’s 97.3 (BNE) and Mix 102.3 (ADE) could swap to KIIS 1023 and KIIS97, to make a more consistent KIIS network adjacent to Sydney and Melbourne. Then 96FM (PER) and Mix 106.3 (CAN) will become ‘Pure Gold’ stations with more music from the 70s to now, mainly modern rock.

While Nova could be leaning towards Hot AC, should all four KIIS network stations be rebranded to the Top 40 KIIS format including 97.3FM and Mix 102.3? In order to remain successful, the dynamic content of KIIS Syd and Mel should be expanded to the rest of Australia. And Darwin could finallyhave its Hot 100 acquired by KIIS (joint venture), should become KIIS100.

Ivan Thong
14 Jan 2019 - 2:47 pm

Nova FM owned by Nova Entertainment, they rebranded the slogan to the greatest hits workday/weekend. The format for the radio stations will still stay as Top 40 (CHR). Nova greatest hits workday can randomly play throwback song that takes back to 1990s and 2000s on weekdays. Nova greatest hits weekend plays songs that was released 8 to 12 months old and including songs released 1 to 5 years old.

2DayFM’s music strategy is not going to change from Hits and Old School to More Music, More Variety and date back to the 1970s, 1980s and 1990s.
The move comes off the back of 2DayFM’s music strategy keeps from Hits and Old School to Hits and Old school at the start of 2018, which has seen songs in the current year and old school dating back to the 1990s and 2000s playlist staples.


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