News Corp launches daily podcast with NOVA, News Feed

Staff Writer

News Corp now has another daily podcast offering, this time catering to its state-based audiences for mastheads such as The Daily Telegraph (NSW), Herald Sun (Vic), The Courier-Mail (Qld) and The Advertiser (SA).

News Feed is a coproduction between News Corp’s NewsCast division and NOVA Entertainment. News Corp’s state-based news rooms will supply the copy and content, while NOVA newsreaders will present each episode, 365 days a year.

News Corp said it is targeting bust audiences looking for the headlines from a trusted provider each morning.

News Feed joins News Corp’s other daily podcast, From The Newsroom, as well as SCA’s PodcastOne offerings Your Morning Agenda and The Briefing. Also in the mix is Swartz Media’s 7am. 

News Corp’s local head of audio, Del Fordham, said he was pleased to work with NOVA Entertainment on the project.

“Daily news and sport delivered through on-demand audio is a growing habit for our listeners, whether they are consuming on partner platforms, through smart speakers or on our own platforms,” he said.

“The News Feed network of podcasts has been designed to deloiver listeners in each state a faily fix of the latest headlines that matter most to them, while respecting their time during the busy morning period.”

NOVA Entertainment’s digital commercial director, Kane Reiken, added: “We are proud to launch News Feed in co-production with News Corp Australia, which will allow us to build further opportunities for our clients to reach these engaged audiences, as listening behaviours shift towards on-demand daily news content.

“These podcasts are a great addition to the News Corp Australia network, kicking off an exciting 2021 and extending on our strategic plan to build Australia’s best podcast offering for listeners and advertisers.”

News Corp recently unveiled its integration opportunities, including purchasing podcast inventory via audience and genre.

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