Infinite Dial webinar to reveal our online audio habits

The Infinite Dial® 2023 Australia webinar, at 10:30 am AEST on 27 June, will reveal how Australians are consuming digital audio media today.

Our on-line audio habits will be revealed, including how many of us listen to podcasts monthly (it was 40% in 2022), how we stream radio, our smart speaker ownership, and more.

The 7th annual Infinite Dial 2023 Australia report is a study of digital audio media behaviour from US research company Edison Research, which carries out digital audio consumption analysis globally, including for over 20 years in the US, under the Infinite Dial banner.

Larry Rosin, President of Edison Research and Nicole Beniamini, Vice President, Edison Research, will host the webinar and take the audience through the key findings of the report.

“With the IAB announcing recently in their Online Advertising Expenditure Report that digital audio advertising spending in Australia reached $51.9 million in March, a 13% jump year on year, the Infinite Dial webinar will help illuminate how those figures have been achieved,” says Ford Ennals Chief Executive Officer of CRA.

“And with podcast advertising surging 20.7% to $19.8 million in the March quarter, it will be very interesting to see how Australia compares on the world stage regarding our love of podcast listening. Previously we were neck-and-neck with the US. The Infinite Dial report will reveal if this is still the case.”