iHeart and Magellan AI reveal Australia’s top 15 podcast advertisers for Q3

ARN’s iHeart and Magellan AI have unveiled the top 15 brands advertising on Australian podcasts in Q3 2024.

The Top Advertisers report uses Artificial Intelligence to analyse thousands of episodes from 400+ of the country’s most popular podcasts.

Online therapy provider BetterHelp was the leading investor in Australian podcasts during this period.

It invested heavily in Australian podcasts across a range of shows and publishers including Australian True Crime, Dyl & Friends, Morbid, The Imperfects, Toni and Ryan plus Outspoken.

The report also found an increased spend of 92% into the True Crime category year-on-year with Comedy podcast investment also on the rise.

The Top 15 Advertisers for Q3 2024 on Australian podcast advertising features brands from a broad range of categories including technology, finance, retail, and healthcare. Airbnb and Amazon follow BetterHelp on the list as having the highest investment.

As previously announced, iHeart, in partnership with Magellan AI, has launched a new award to recognise and celebrate the brands and agencies investing most into the Australian podcast industry.

For Q3 2024, the Australian Agency of the Quarter Award has been presented to EssenceMediacom (Sydney), recognising its substantial advertising spend on podcasts during this quarter.