Hamilton Survey: Mixx FM moves further ahead

The first Hamilton Survey results since September 2018 have been released, showing Mixx FM Hamilton remains the most popular choice in the region.

In this survey, Mixx had large increases in all time slots except for a slight drop in Afternoons. Overall, a gain of +1.0 in the 10+ helped Mixx reach 33.6.

3HA had losses across the board. All demographics except for 10-17 have fallen, with the biggest loss being -6.2 in the 55-64 bracket. 3HA also took a hit across all time slots except for Afternoons which gained +2.4

Since the last survey in 2018, ABC South West Victoria has fallen dramatically. Every single time slot and age demographic dropped substantially. 

What was once ABC South West Victoria’s best time slot in the region has ended up being its biggest loss, with Evenings taking a -13.9 loss.

triple j has had a spike in interest since the last survey, increasing in all age demographics, particularly between 18-39.

Find further details from the Hamilton Survey 1, 2023 results below.


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