Getting attention: Australian Traffic network rebrands to atn

After almost three decades, Australian Traffic Network has rebranded to reflect the evolution and future direction of the business.

Now simply atn, the refreshed brand has also added the tagline ‘gets attention,’ underlining its new promise and positioning.

Part of the ASX-listed Global Traffic Network Group, atn is one of Australia’s largest broadcast media advertising platforms with traffic reports spanning more than 200 capital city and regional radio stations across major radio networks.

Vic Lorusso, CEO of atn, says “The brand change from Australian Traffic Network to atn is about drawing a line between the past and the future.”

“Traffic will always be a core part of who we are – it’s in our DNA. But now, we’re more than just traffic, integrating into other high attention content like news, weather, sport and new fuel watch bulletins.”

“From Monday 18 November we’ll be offering atn-style integration with a new multicultural radio content offering, reaching 24% of Australians who speak a language other than English.”

Supporting the new brand positioning and identity, atn has also strengthened its sales team, appointing former senior Are Media executive, Karen Holmes, as National Sales Director and former oOh!media National Head of Agency Sales Wade James as Group Sales Director, Victoria and South Australia and former Nine Group Business Director, Heidi Sayers as NSW Sales Director.