Gary Roberts returns to 96FM as managing director
96FM has a new boss, with ARN announcing the appointment of Gary Roberts in a newly created position of managing director – Perth.
Gary’s return to the station that he helped launch in 1980 will see the experienced exec provide leadership and management across commercial, content and operations.
He’ll also work closely with ARN’s newly appointed chief commercial officer Peter Whitehead and national CD Duncan Campbell.
“ARN is proud to welcome Gary to the role of managing director – Perth,” said ARN CEO Ciaran Davis.
“This appointment forms part of ARN’s broader strategic review, and Gary’s unique and unprecedented career in radio will ensure we have the required level of senior leadership and management in Perth.”
“With an outstanding radio career and achievements spanning decades, we look forward to a strengthened strategic approach for 96FM under Gary’s management.”
When Gary was last at 96FM, he was the program director, then general manager for 12 years.
During that time the station was #1 for a record 34 surveys in a row in Perth.
Gary’s experience in radio also included three years as chairman of Commercial Radio Australia, following eight years as a director.
He’s also the only person to have managed all Commercial FM stations in one major market, and was more recently managing director at Nova for 16 years.
“I’m excited about my return to 96FM,” said Gary.
“It has the strongest FM heritage brand in the Perth market and I’m looking forward to reigniting the strengths of 96FM for both our audiences and advertisers.”