Sales

BY Michael Tate 27 Oct 2016
Cogito, ergo sum
Cogito, ergo sum (I think, therefore I am) is a philosophical statement first conceived by René Descartes. The idea of which has become a fundamental element of Western philosophy. The simple ...
BY Michael Tate 13 Oct 2016
Not Quite True
If you’ve read any of my articles you’ll know my focus generally tends to lean toward the emotional and spiritual aspects of selling. Selling is quite simple. The mechanics of it have never ...
BY Michael Tate 3 Oct 2016
Money & Manna
Somerset Maugham once said: “It’s a funny thing about life. If you refuse to accept anything but the best, you very often get it.” Sadly, it is true for many of us that our ...
BY Michael Tate 7 Sep 2016
Sales Hurdles
Recently I had contact with a radio salesperson who told me he was working through the challenges in his sales lull and that he was hopefully getting back into the groove. “Action plus ...
BY Michael Tate 25 Aug 2016
Rising to Mediocrity
Last night when you lay your head down were you content with your day? Were you enthusiastic enough at work? Did you love your companion enough? Did you learn something, or realize something ...
BY Michael Tate 11 Aug 2016
Heart of the Matter
I meet with a good friend of mine for dinner on a regular basis – he works in an industry far removed from advertising sales. Recently he explained to me that he wanted to learn how to sell ...
BY Michael Tate 3 Aug 2016
Everyone Sells
Everyone at your radio station sells. I’m not concerned with what job people actually do at your station but ultimately they’re all selling something, and they’re selling ...
BY Michael Tate 22 Jul 2016
What You Give is What You Get
We can all turn any setback into our favour by making the effort to find something positive about it. This may be demanding but in the end it is by far the best course of action to take.
BY Michael Tate 1 Jul 2016
People Pleasing
I noticed an advertiser using the tagline “Life’s much more interesting when you’re direct”. I suspect the advertiser wasn’t really referring to anything ...

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