Australian financial podcast rebrands as ‘This Is Money’

Popular Australian finance podcast ‘My Millennial Money’ is embarking on a new direction as it rebrands to become ‘This Is Money.’

The transformation reflects the growing demand for inclusive finance, property and career advice for people of all ages and stages of life.

Hosted by author, commentator and former financial adviser Glen James, ‘This Is Money’, and spin-off podcasts ‘This Is Property’ and ‘This Is Work’, will continue to deliver the same content in a fun, practical, and encouraging format.

In addition, the podcasts will now have a broader scope that addresses the diverse financial, career and property needs of its expanding audience.

Glen James says “The world is changing, but behaviours are not. When I created ‘My Millennial Money’ in 2018, millennials were the ones listening to podcasts. Now podcasting is one of the fastest growing mediums, with a diverse audience.”

“This rebrand marks a strategic move to appeal to a wider demographic, going beyond the millennial generation to empower individuals across all age groups with the knowledge they need to thrive financially.”

Acast Content Director Guy Scott-Wilson says the This Is podcast network has established itself as a well trusted source of personal finance, property and career education for Australians.

“A trailblazer in Australian podcasting, it’s growth and subsequent rebranding really tells the story of how podcasting has evolved as a medium over the last six years, and cemented itself as a key consumption habit for a broad range of Australians.”