ARN’s iHeart and Magellan AI reveal top 15 advertisers on Aussie podcasts


ARN’s iHeart and Magellan AI have this week revealed the top 15 brands advertising on Australian podcasts for Q3 2023, with Amazon once again topping the list.

The report, which uses Artificial Intelligence to analyse thousands of episodes from 400+ of Australia‘s most popular podcasts, determines the top brands advertising in this medium.

Overall, Q3 spending on Australian podcast advertising grew by 88% from this time last year.

The report also found the majority of podcast genres continue to see an uplift in investment, with a marked increase into the biggest categories Kids & Family, Science, Sports and History, year-on-year.

Corey Layton, ARN’s Head of Digital Audio, says “In the current media landscape, podcasts continue to be Australia’s fastest growing mass media, fostering unparalleled engagement and intimacy between advertisers and audiences. With an 88% surge in Australian podcast advertising spend year-on-year, it highlights the continued proven impact of the medium and a host’s ability to connect and drive action.”

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