AFL Trade Radio wraps up with record-breaking deadline day

The final day of the 2025 Continental Tyres AFL Trade Radio has cemented a record-breaking season of trade coverage across the AFL digital platforms.

Broadcast live from Marvel Stadium and co-produced with SEN (Sport Entertainment Network), Deadline Day saw the platform get more than 922,000 plays with some 17 million minutes of content consumed across audio and video formats, and over 150,000 unique users watching and listening to the final hour.

Video streaming had 9.6 million minutes consumed, averaging over 25 minutes of viewing time per user, and audio numbers were just as impressive, with over seven million minutes of audio content consumed.

The program’s final hours featured exclusive interviews with key player agents and club representatives, including Tom Petroro on Zach Merrett’s trade ambitions, and Robbie D’Orazio following Charlie Curnow’s move to the Sydney Swans.

Results in key metrics on Deadline Day include:

• 25% growth in total minutes consumed

• 115% increase in video plays

• 74% growth in podcast downloads

They were similarly impressive over the previous 15 days with over 2.5 million plays (across both audio and video platforms), starting in Grand Final week and running right through to October 15.

SEN CEO, Craig Hutchison, said:

“Trade Radio has become a cultural phenomenon for footy fans. These results are a testament to the passion of the audience, the quality of the talent, and the power of collaboration with the AFL.

Deadline Day was electric, and we’re proud to have delivered with the AFL team the most comprehensive trade coverage in the game.”

The Continental Tyres AFL Trade Radio was available exclusively on AFL channels via the AFL app and AFL.com.au.