Acast releases annual global podcast report

Acast has released its annual global report.

Podcast Pulse 2025 reveals how podcast creators are reshaping what ‘influence’ means in today’s media landscape.

The findings show that the power of podcasters lies not in reach, but in resonance – the deep trust and attention that podcast creators hold with audiences.

Audience trust is so powerful that 84% of listeners say a podcaster has changed their mind about something they once believed, despite 75% stating that they don’t consider podcasters to be ‘influencers’.

Acast says that for brands, this combination of attention and trust translates directly into unmatched commercial impact: 80% of monthly podcast audiences in Australia have taken some form of brand action after consuming podcasts, positioning podcasters as the highest value voice in the media mix.

The full report is available here.