Acast and Meta join forces to help podcasters grow their audience

Independent podcast company Acast is joining forces with Meta to give podcasters new ways to cultivate their audiences and engage with fans.

The companies are developing an integration between Facebook Groups and Acast+, the podcast subscription offering that allows creators to give paying fans exclusive benefits across multiple platforms.

Creators using Acast+ will be able to offer listeners entry to subscriber-only Facebook Groups where fans can engage with each other, interact directly with their favourite podcasters, and get access to exclusive benefits, including live streams, Q&As and special events.

When a fan subscribes to a podcast’s Acast+ membership, they can effortlessly be admitted into the Group by linking the subscription to their Facebook account, right from the podcast feed. These communities will be powered by Facebook’s new Interoperable Subscriber Group technology.

The integration will not only enable podcasters to build a community for their listeners, but also to offer their fans new perks with a much simpler user experience.

Ross Adams, CEO of Acast, says “When podcasters are able to build deep relationships with their listeners, great things happen. A core part of Acast’s mission is to help turn those listeners into true, loyal fans — and this integration with Meta helps make that a reality for our tens of thousands of podcasters around the world.”

This new connection between Facebook and Acast will allow podcasters to create their community hub seamlessly – without the need to manually find and add fans.

Podcasters will be able to manage their Group, using it to engage with their community, promote new and upcoming episodes, access insights and much more.